Top 5 Beauty Retail Apps in Latin America Q4 2023

In the fourth quarter of 2023, the beauty retail app market in Latin America showed notable activity. Here’s a detailed look at the performance of the top 5 beauty retail apps, based on data from Sensor Tower.

SEPHORA saw its downloads peak at around 85K during the week of November 20, with a steady increase from 18K at the start of the quarter. Weekly active users also showed a healthy rise, starting at 159K and reaching 278K by the end of December.

Nykaa – Makeup/Beauty Shopping had a modest download performance, peaking at approximately 2.4K in mid-October before gradually declining to around 500 by the last week of December. Active users remained relatively stable, fluctuating between 10K and 13K throughout the quarter.

Perfumerías DRUNI experienced a consistent increase in downloads, reaching about 1.7K in the week of November 20. Active users also showed a positive trend, starting at 6.1K and climbing to 8.3K by the end of the quarter.

OnSkin - AI Product Scanner had a varied performance with downloads, peaking at 2.2K at the beginning of the quarter and experiencing fluctuations throughout. Revenue saw a slight increase, peaking at $1.3K in mid-December. Active users showed a positive trend, increasing from 3.7K to 5.1K by the end of December.

IPSY: Personalized Beauty maintained a steady download rate, peaking at around 1.4K in early October and ending the quarter with approximately 1.2K downloads. Active users saw a gradual increase, starting at 8.8K and reaching 10K by the last week of December.

This data from Sensor Tower highlights the dynamic nature of the beauty retail app market in Latin America. For more detailed insights, visit Sensor Tower.